BRITE '25 conference

FULL DETAILS AT: https://briteconference.com

Columbia Business School's Center on Global Brand Leadership presents...

BRITE '25 Conference | April 4, 2025 | 9:30 AM - 5:00 PM ET

Cooperman Commons, Geffen Hall, Columbia Business School (645 West 130th Street, New York, NY 10027)

SUMMARY:

BRITE '25 will bring together bold thinkers and leaders from business, technology, media, and marketing to present future-forward innovations, marketplace strategies, and thought-provoking questions... and answers.

Since 2008, the BRITE Conference has brought leaders in branding, innovation, and technology to Columbia Business School for curated talks on how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE '25 speakers currently include:

• Jim Lesser - Chief Brand Officer, ServiceNow
• Adam Galinsky - Paul Calello Professor of Leadership and Ethics, Columbia Business School
• Sarah Bennett '03 - CMO, BioLife, Takeda
• Jennifer Quinlin - Global Managing Partner, IBM iX
• Valda Coryat '97 - VP, Marketing - Sauces and Condiments, McCormick
• Henry Yuen - Srivani Family Associate Professor of Computer Science, Columbia University
• Sarah Gilarsky '17 - Head of Business Development, Niantic Labs

BRITE '25 topics will include:

• Infusing brand thinking throughout the organization
• Myths and realities of quantum computing
• Inspiring leadership within yourself and others
• AI and customer experience
• Turning commodities into brands
• Merging pharma, healthcare, retail, and hospitality

See the agenda and full list of speakers at https://briteconference.com.