London: Worldwide Alumni Club Event: "The End of Competitive Advantage" with Professor Rita McGrath
Saturday, June 1, 2013
4:00pm – 6:00pm EST
Hilton Green Park
Half Moon St, London W1J 7BN, United Kingdom
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Event Details

Worldwide Alumni Club Event: "The End of Competitive Advantage" with Professor Rita McGrath
Presented by the Columbia Business School Alumni Club of London
Saturday, June 1, 2013 from 4:00 to 6:00 p.m.
Hilton Green Park, Half Moon Street, London W1J 7BN

Cost: £10 members, £20 non-members

Get a sneak peek at the thinking behind Professor Rita McGrath’s new book, in advance of its June 4th publication date.  Join area alumni for cocktails and a discussion with Dr. McGrath about what the ideas in the book mean for your companies and your careers.  

For questions and concerns, please contact Dan Fishel '08 at

Rita Gunther McGrath

Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 20 management thinkers by global management award Thinkers50 in 2011.  She’s also been recognized as one of the top ten business school professors to follow on Twitter.  In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded those who have had a significant impact on the field.  In 2013 she will serve as Dean of the Fellows.

McGrath is the author of the upcoming book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business and has co-authored three previous books: Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009); MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press. MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by strategy+business. It was featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme, “New Pathways to Growth,” was derived from the book’s main topic.

McGrath has written many Harvard Business Review articles, including the best-selling “Discovery Driven Planning” (1995), recognized now as an early articulation of today’s “lean” startup movement.  She is also a highly respected researcher whose work has won awards from the most prestigious management journals. 

McGrath appears regularly on television and radio and is often cited in the press, having been featured in The Wall Street Journal, New York Times, Financial Times, Businessweek, Fast Company, and Inc., among others.

McGrath joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena, and founded two startups. She received her Ph.D. from the Wharton School, University of Pennsylvania and has degrees from Barnard College and the Columbia School of International and Public Affairs.

For more information on McGrath visit You can follow her on Twitter @rgmcgrath. 

Where & When

Hilton Green Park, Half Moon St, London W1J 7BN, United Kingdom

Saturday, June 1, 2013, 4:00pm – 6:00pm

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Alumni Club of London

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