When Dr. Bez joined Aston Martin in 2000, it exported only 20% of its sales and was a British heritage brand with limited global reach. A decade later, Aston Martin is now a globally recognized brand, ranking regularly among the top three coolest brands in the UK. It’s the only automotive brand to make it into the top 20 coolest brands. It also ranks routinely among the very top automotive brands worldwide. Within one decade Aston Martin’s sales grew more than tenfold and its exports now make up over 80% of all sales. Dr. Bez will detail how he and his team gave the historic brand Aston Martin a future.
NOTE: LOCATION CHANGED TO URIS 301