How to Create the Cool Brand with CEO of Aston Martin, Dr. Ulrich Bez
Tuesday, October 1, 2013
12:30pm – 2:00pm EST
Uris 3rd Floor - 301
3022 Broadway, New York, NY 10027
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Event Details
When Dr. Bez joined Aston Martin in 2000, it exported only 20% of its sales and was a British heritage brand with limited global reach. A decade later, Aston Martin is now a globally recognized brand, ranking regularly among the top three coolest brands in the UK. It’s the only automotive brand to make it into the top 20 coolest brands. It also ranks routinely among the very top automotive brands worldwide. Within one decade Aston Martin’s sales grew more than tenfold and its exports now make up over 80% of all sales. Dr. Bez will detail how he and his team gave the historic brand Aston Martin a future.

Where & When

Uris 3rd Floor - 301, 3022 Broadway, New York, NY 10027

Tuesday, October 1, 2013, 12:30pm – 2:00pm

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Hosted By
Jerome A. Chazen Institute of International Business

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