The Un-sweetening of America: ITO EN's Contribution to the Beverage Market
Tuesday, October 8, 2013
12:30pm – 2:00pm EST
Warren 2nd Floor - 208
1125 Amsterdam Avenue, New York, NY 10025
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Event Details

The Center on Japanese Economy and Business at Columbia Business School welcomes you to a lunchtime "zadankai" seminar with:

Yosuke Honjo

President & CEO
ITO EN (North America) Inc.

Moderated by

Hugh Patrick
Director, Center on Japanese Economy and Business
R. D. Calkins Professor of International Business Emeritus


Mr. Honjo's PowerPoint presentation is available here.



Mr. Honjo was also interviewed as part of the Engaging Leaders video series following the talk, resulting in this short video:


The full talk is available here:



This event is free and open to the public.


Media Contacts: Ryoko Ogino,

Brief biography

Yosuke Honjo, President & CEO, ITO EN (North America) Inc., brings over 20 years of experience managing various projects, products, and company acquisitions.  Honjo began his journey at ITO EN, Ltd. in Japan and founded ITO EN (North America) Inc. in 2001, creating the unsweetened tea market in the U.S.  In 2002, Honjo opened a flagship shop, ITO EN New York, and continues to develop ITO EN (North America) Inc. through new restaurants and acquisitions. Active in the community, Honjo serves on the boards of the Japanese Chamber of Commerce and Industry of New York, Nippon Club, Executive Committee of Japan Day, Japan Society, the Metropolitan Museum of Art, and the US-Japan Council. Additionally, he founded the Honjo International Scholarship Foundation, a program to create a network of Japanese Americans with the Japan American Association, Japan Medical Society of America, Columbia University, Hawaii University, and the University of Southern California.

Honjo earned a Bachelor of Arts in Commercial Science at Waseda University and an MBA from the Marshall School of Business, University of Southern California.


Where & When

Warren 2nd Floor - 208, 1125 Amsterdam Avenue, New York, NY 10025

Tuesday, October 8, 2013, 12:30pm – 2:00pm

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Hosted By
Center on Japanese Economy and Business

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