Building a Global Beverage Brand Across Cultures: The Rise of Japanese Green Tea Giant ITO EN

Name: Building a Global Beverage Brand Across Cultures: The Rise of Japanese Green Tea Giant ITO EN
Start: 2026-11-10T12:45:00-05:00
End: 2026-11-10T13:45:00-05:00
Location: Private Location (sign in to display)

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Other Economics International

Tue, Nov 10, 2026

12:45 PM – 1:45 PM EST (GMT-5)

Private Location (sign in to display)

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Building a Global Beverage Brand Across Cultures: The Rise of Japanese Green Tea Giant ITO EN
Tuesday, November 10, 2026 | 12:45 – 1:45 PM (Lunch will be provided)
Room 420, Geffen Hall, Columbia Business School

Featuring: Yosuke J.O. Honjo, CEO & Founder, ITO EN US Group

Moderator: Ryoko Ogino, Managing Director; Co-Founder, Japanese Management Leadership Program, CJEB

Co-sponsors: Coffee & Tea Club; Family Business Club; Gourmet Club; Marketing Association of Columbia; and Retail and Luxury Goods Club, Columbia Business School

Outreach Partner: Global Family Enterprise Program, Columbia Business School

Note: This event is limited to Columbia Business School community members and CJEB affiliates.

Hosted By

Center on Japanese Economy and Business | Website | View More Events
Co-hosted with: Gourmet Club, Family Business Club, Global Family Enterprise Program, Marketing Association of Columbia, Retail and Luxury Goods Club, Coffee & Tea Club