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The Future of Digital Advertising: Five AdTech Developments to Watch in 2024
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Thu, Apr 4, 2024
3 PM – 3:45 PM EDT (GMT-4)
Online Event
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In the fast-paced world of digital advertising, staying ahead means anticipating change before it happens. The AdTech landscape is undergoing seismic shifts that demand our attention and action. From the deprecation of cookies and the rise of privacy-centric advertising to the groundbreaking advancements in Generative AI, the terrain is both challenging and ripe with opportunity. Join us to delve into the dynamic shifts and groundbreaking advancements poised to shape the future of advertising.
In 45 minutes, participants will:
- Grasp the implications of cookie deprecation for digital advertising and discover innovative privacy-centric solutions.
- Dive deeper into the transformative potential of Generative AI.
- Explore the burgeoning world of retail media and its impact on consumer engagement.
- Understand the shift towards programmatic ads in connected TV and its significance for advertisers.
- Analyze the effects of government actions on antitrust and social media regulations, and how they could reshape the market.
Don't miss this opportunity to elevate your digital advertising strategy and prepare for the future. Register now and join a global community of forward-thinking executives.
Speakers
Miklos Sarvary
Carson Family Professor of Business
Columbia Business School
Miklos Sarvary's broad research agenda focuses on media and information marketing. His most recent papers are studying agenda setting, user-generated content, social network competition and online/mobile advertising. Previously, he worked on media and telecommunications competition.
He is a member of the Editorial Boards of Marketing Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, and Journal of Interactive Marketing.
Prior to joining Columbia, Miklos was the Deputy Dean for Executive Development Programs at INSEAD. He has taught executive courses and consulted in various parts of the world for large corporations, including IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet and PwC. Before joining INSEAD, Miklos was a faculty member at Harvard Business School and the Graduate School of Business at Stanford University.
He studied physics in Hungary’s Eotvos Lorand University, earned an MS in Statistics from École Nationale Supérieure des Mines de Paris and a PhD in Management from INSEAD. Prior to becoming an academic, he worked for IBM. Read More.
Kinshuk Jerath
Arthur F. Burns Professor of Free and Competitive Enterprise
Columbia Business School
Kinshuk Jerath is a Professor of Business in the Marketing Division at Columbia Business School. His research is in the area of technology-enabled marketing, primarily in online advertising, online and offline retailing and customer management, and he focuses on strategy development and measurement with data. His research has appeared in top-tier marketing journals, such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Interactive Marketing.