Singapore: Worldwide Alumni Club Event: “The Age of the Asian Consumer” with Professor Bernd Schmitt
Tuesday, June 18, 2013
7:00pm – 9:00pm EST
Fullerton Hotel
1 Fullerton Square, Singapore 049178, Singapore
Event Details

Worldwide Alumni Club Event: “The Age of the Asian Consumer” with Professor Bernd Schmitt
Presented by the Columbia Business School Alumni Club of Singapore, the Columbia Business School Office of Alumni Relations, and The Columbia Alumni Association
Tuesday, June 18th from 7 to 9 p.m.
Fullerton Hotel, 1 Fullerton Square, Singapore 049178

Cost: no cost to attend.

Please join area alumni for the annual Worldwide Alumni Club Event in Singapore.  Professor Bernd Schmitt will provide a lecture titled "The Age of the Asian Consumer."

Professor Schmitt researches, teaches, and advises corporations on creative strategy, branding, and customer experience management. Schmitt's books include Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore. Schmitt's research focuses on language in consumer behavior, experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.

For questions or concerns, please contact Janet Rossbach at

Where & When

Fullerton Hotel
1 Fullerton Square
Singapore 049178

Tuesday, June 18, 2013, 7:00pm – 9:00pm

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Alumni Club of Singapore

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