Revolutionizing Digital Marketing with “Marketing Language Engineering”
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Digital advertisers are today spending billions on what is effectively a collection of words and phrases - marketing messages in Paid Search, Display Ads, Social Media, etc. Cutting edge technologies are used on segmentation, targeting, contextualization, only to end up relying on creatives to author those final marketing message. What if math and big data technology can be applied to eliminate the uncertainty of creativity? What if you can guarantee that each and every digital offer will reach its true marketing potential?
This is Marketing Language Engineering - a new enterprise tech category created by Persado.
Mr. Alex Vratskides is the founder and CEO of Persado. Previously, Mr. Vratskides co-founded Upstream in 2001 and served as the company’s CEO between 2004 and 2012. During his tenure there, Upstream became a global leader in mobile marketing, serving clients in more than 40 countries. He holds a BS in Applied Mathematics from Columbia University, and a Masters of Engineering in Operations Research from Cornell University.
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