LOVECHROME Japanese Cosmetics Brand

We are thrilled to welcome Chiho Shimojima, CEO of LOVECHROME, the iconic Japanese brand behind the “magical hair comb” loved by countless celebrities in Japan.

In this special session, Ms. Shimojima will share insights into the business strategies of Japanese beauty brands, the story behind the birth of LOVECHROME, the cutting-edge technology behind its development, and the marketing and branding techniques that led to its widespread success. She will also discuss the brand's vision for global expansion and what it takes to bring a Japanese product to the international stage.

This event is perfect for:
Students interested in the beauty and cosmetics industry
Aspiring entrepreneurs and those curious about brand-building strategies
Anyone keen to learn how Japanese brands are scaling globally

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Co-hosted with: Retail and Luxury Goods Club

Contact the organizers