Evolution of Digital Healthcare: A Conversation with Doximity’s Ben Greenberg.

Join the Columbia Business School Health Care Industry Association for a conversation with Ben Greenberg, SVP & GM, Commercial Products at Doximity, exploring the intersection of artificial intelligence, product strategy, healthcare, and customer-centered innovation.

Ben has spent more than 30 years building digital products. Before Doximity, he served as VP of Mobile Products and User Experience at WebMD/Medscape, Chief Product Officer at the Scripps Research Translational Institute, working alongside Eric Topol, and Chief Product Officer at Cancer Treatment Centers of America.

The discussion will go beyond AI hype to examine how leaders identify real customer problems, build products physicians trust, evaluate emerging technologies, and turn innovation into scalable businesses.

Topics will include:

• How Doximity thinks about AI and the future of physician workflows
• Building trust, accuracy, and adoption into healthcare AI products
• Product-market fit in healthcare
• When AI creates genuine value and when simpler technology is better
• Scaling new products inside an established healthcare technology company
• Lessons from Ben’s career across WebMD, Scripps, cancer care, and Doximity
• Career paths at the intersection of healthcare, technology, product, and business

The conversation will be followed by audience Q&A.

Hosted by the **Columbia Business School Health Care Industry Association (HCIA)**.

Health Care Industry Association | Website | View More Events